[ Fractional CMO ]

A West Point operator who runs your getting-noticed strategy — and produces the cinema to execute it.

Senior marketing leadership for companies that need a CMO's strategic reach without full-time overhead — paired with a studio that can actually make the work.

Franklin D. Rivera II, Fractional CMO, ARP Visuals, in architectural window light

“I make it, and I run it for you.”

  • Positioning and messaging that make an excellent offer impossible to ignore
  • A marketing strategy owned and run by a 20-year Fortune 100 operator
  • In-house production of the films, ads, and assets that execute it
  • Accountable, senior leadership embedded in your team — without the full-time seat

Most studios hand you a deliverable and walk away. Most consultants hand you a deck you then have to find someone to build. This engagement closes that gap: the person setting the strategy is the person producing the work.

That means no translation loss between the plan and the film, no agency markup stacked on a production house, and a single accountable operator who has run marketing inside Johnson & Johnson and GlaxoSmithKline. The engagement is scoped to your stage and goals — senior leadership, exactly as much as you need.


Bring senior marketing leadership in-house — fractionally.

Discuss an engagement